Jyothy Laboratories 'FABRIC SPA' begins servicing Institutional clients

Jyothy Laboratories's new business venture "Fabric Spa", a complete rejuvenating solutions for garments under its subsidiary Jyothy Fabricare Services Ltd (JFSL), has obtained business from various Bengaluru-based Institutional and Corporate clients. Fabric Spa currently washes over 10,000 fabrics daily including all the airlines flying out of the city and some of the hotels.

JFSL aims to provide "World Class Laundry at affordable price at your doorstep". While the Company will provide its premium service through Fabric Spa in June 2009, JFSL has already entered the economy market with acquisition of a Bangalore based laundry brand Snoways. Snoways has a loyal customer base of over 8000 clientele with 20 retail outlets. In an effort to provide easy access to its customers, JFSL has also introduced a toll-free number. Customers can dial-in 080 46644664 for laundry pick-up. The services at the Fabric spa range from basic solutions like: Wet Wash, Dry clean, Press, folding and packing, door to door pick up and delivery.

JFSL will broadly target three segments - Super Premium, Premium and Economy. The initial cost for this new venture is around Rs 40 crore. To begin with, the venture would comprise of one main service station (MSS), five quick service stations (QSS) and 25 collection and delivery stations (CDC). The MSS will have capacity to service 40,000 garments a day or, 10 tones. JFSL plans to provide door-to-door service in selective areas in the future.

Speaking on the occasion, Mr. Ullas Kamath. Dy. Managing Director said: "Following our extensive research we realized that laundry is one of the two most important issues faced by young couples today. The rising middle class population and affordability to buy branded garments opens up opportunities for Fabric Spa's like us to give value added services with a whole new experience at affordable prices".

The Company has acquired 2 acres of land and constructed 45,000 square feet of World Class Laundry facility in Apparel Park, Bangalore (Bengaluru) to set up Main Service Station (MSS). Most of the machinery in this facility has been imported. The Fabric Spa will be an ideal destination for safe and scientific methods of fabric treatment. Among value added services the Fabric Spa provides an expert advice garment care. The Fabric Spa will also provide specialized services like fragrance to your garments customized as per one's needs. In today's fast paced world, where one looks for value for money, Fabricare provides them with solutions under one roof."

Source: Equity Bulls